As I was driving home from work yesterday, I found myself behind two enclosed race car trailers at two separate parts of my journey home. Being around the sport my whole life, you get pretty good at recognizing unmarked racing haulers. They just have a distinct look to them.
With me living in the DFW area, I began to wonder about which race track they were going to. They were already too far away from Devil’s Bowl Speedway in Mesquite and Big ‘O Speedway in Ennis to go there. Could they be racing at Grayson County Speedway? Or are they traveling to Petty, Texas to race at 82 Speedway? I had an intense itch follow them both.
It made me begin to wonder. I know there is a race car in that trailer, but how does the general public? For six out of the seven days of the week, the general public sees enclosed trailers hauling various equipment for mowing, construction, plumbing, etc. Often, there is a decal on the side of that trailer that is promoting those said businesses with a reachable number and frequently an address to their home offices. It is essentially free advertising at 70 mph.
But for one day of the week, there is a race car in an enclosed trailer, heading to a local race track. That is one day of the week when a child could see that trailer, and maybe it sparks his or her imagination. Perhaps it gets them to start asking questions or becoming curious about the sport of auto racing.
I loved seeing an open trailer with an IMCA modified on it going down the highway. My dad would pull-up alongside it at a red light, and we would look it over. At times, we would trail behind it and watch the car bounce on the shocks and springs as it was being towed down the highway. It certainly sparked my imagination.
Oddly enough, an open trailer with an IMCA modified on it was how my dad found Texas Thunder Speedway. He simply followed it to the race track.
Unfortunately, open trailers are becoming a thing of the past.
So I am asking local drivers to put decals on the trailer. Stop leaving them blank. Put something that signifies that “hey, there is a race car in here.” There is nothing wrong with putting a big “follow me to the race track” sign on the back door. Why not put your car number on the side of the trailer. Hey, it could be another way to show off your sponsors.
Track promoters, create and offer decals about your track to your local racers with the name, number, and address on them so they can it put on the trailer. Shoot, give me a decal, and I’ll put it on my car, and I’m sure many other fans would do the same.
It is essentially free advertising at 70 mph.